Actuality February 6, 2008

   Inhabitants of large cities of Russia spend RUR 3000-4600 ($120 – $184) for children monthly.

Such poll conducted the international research company Nielsen (ACNielsen) among 2100 people in five Russian cities: Moscow, St. Petersburg, Nizhny Novgorod, Yekaterinburg and Samara.

According to the research, about the third of this money get chain stores. According to the data of Nielsen, there are more than 50 cha ins

of baby-goods stores in Russia today.

   For the last 6 months 80 % of respondents visited baby-goods chain stores and 69 % of respondents did their shopping in this kind of retail trade.

Baby-goods chain stores are followed by shopping centers (there buyers leave 16 % from a total sum of expenses), usual unspecialized shops – 14 %, super-and hypermarkets, share of which in cumulative expenses for baby-goods totaled, according to the research, 12 %.

   In Moscow the leadership of baby-goods chain stores is even more obvious: there buyers leave 41 % from the general expenses in baby-goods chain supermarkets, 10 % – in usual shops, 19 % – in shopp ing centers.

Purchase amount leaders are "Children's Paradise" and "Banana-mama".

   Nielsen studied purchases of goods in the following categories: children's clothes, children's footwear, toys (except videogame consoles, computer games), goods for sports and rest, furniture and large-sized goods, school supplies and goods for children' s creativity, fiction book

s and textbook

s for children, baby food, diaper

s and hygiene accommodations.

As it turned out, children's clothes, children's footwear, school supplies, furniture and large-sized goods are expenses' leaders.
In baby-goods chain stores the maximum share of sales – from 56 % to 47 % – fall at toys, baby food, diapers and hygiene accommodations. Goods for sports and rest, textbooks the majority of the polled prefer to buy in other shops.